Concept project
AZUR Voyages — the Mediterranean in carousels
Social media · Advertising · AZUR Voyages (fictional brand) · 2026
Workأعمالنا
VANTA Fitness — a gym that trains at night
Identity, Reels and ad creatives for an imagined gym open until 2 a.m.
- Brand
- VANTA Fitness
- Year
- 2026
- Services
- Branding · Editing & Reels · Advertising
Concept project: the brand is fictional. This work illustrates our approach; it is not a client commission and no commercial results are presented.
Context
Imagined brief: a gym targets people who train after work, late in the evening. It wants a sharp image, free of the usual fitness clichés.
Objectives
- 01Own the night as brand territory.
- 02A vertical video format recognisable in a second.
- 03Ad creatives that adapt without redesigning.
Creative direction
Deep black, one electric colour, slanted lines that suggest speed. A wide, tight typeface, always in capitals, frames each video like a stadium scoreboard.
- Night
- Intensity
- Precision
Visual identity
Palette
- Vanta#0B0B0C
- Volt#D7FF3A
- Graphite#2E2E33
- Glace#EDEFF2
Typefaces
Archivo Expanded
Headlines and numbers
VANTA 02:00
Inter
Text
Cours · Coaching · Plateau
Alexandria
Arabic
تمرّن ليلًا
Launch Reel · 15 s
Storyboard for a vertical Reel, readable without sound thanks to on-screen titles.
0–3 s
3–8 s
8–12 s
12–15 s
Ad creatives
1:1
4:5
9:16
Deliverables
- Logo and type system
- Video graphics and Reel templates
- Meta and TikTok creatives in 1:1, 4:5, 9:16
Next project
NOVA Care — website for a care centre
Contactلنتحدّث عن مشروعك
Let's talk about your project.
Describe what you need in a few lines: we'll come back to you with a clear proposal and a detailed quote.