Concept project
FORM Studio — an architecture practice
Branding · Website · FORM Studio (fictional brand) · 2026
Workأعمالنا
NOVA Care — website for a care centre
Trilingual website for an imagined dermatology centre: clear information and easy appointment booking.
- Brand
- NOVA Care
- Year
- 2026
- Services
- Website · SEO
Concept project: the brand is fictional. This work illustrates our approach; it is not a client commission and no commercial results are presented.
Context
Imagined brief: a dermatology centre receives many calls about simple questions — opening hours, available treatments, documents to bring. The website must answer them and lead to booking.
Objectives
- 01Sober medical information, reviewed by the care team.
- 02Three languages, with Arabic that reads well on mobile.
- 03A three-step booking journey.
Creative direction
Plenty of white, one trustworthy colour, line pictograms. No before/after imagery: the tone stays informative and reassuring, never promotional.
- Clarity
- Gentleness
- Trust
Website
Site structure built from the actual questions asked at the front desk.
novacare.tn
NOVA Care
- Home
- Treatments
- Appointments
Home
Hours and directions
Treatments offered
Book an appointment
Medical dermatology
Screening
FAQ
Visual identity
Palette
- Nova#0F5257
- Menthe#A8DCD1
- Blanc clinique#F5F8F7
- Encre#18282A
Typefaces
Manrope
Headlines
NOVA Care
Inter
Text
Lundi – samedi, 8 h – 18 h
Alexandria
Arabic
احجز موعدًا
Deliverables
- Structure and mobile / desktop mock-ups
- Trilingual site AR · FR · EN
- Local SEO optimisation
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