Concept project
AZUR Voyages — the Mediterranean in carousels
Social media · Advertising · AZUR Voyages (fictional brand) · 2026
Workأعمالنا
Café Néro — identity for a specialty coffee house
Visual identity and Instagram launch for an imagined Tunis café, between the Tunisian coffee ritual and modern roasting.
- Brand
- Café Néro
- Year
- 2026
- Services
- Branding · Social media
Concept project: the brand is fictional. This work illustrates our approach; it is not a client commission and no commercial results are presented.
Context
Imagined brief: a specialty café opens in a residential area of Tunis. It roasts on site and wants to win over regulars without turning its back on the coffee people drink at home.
Objectives
- 01A warm brand, legible on a cup as on a shop sign.
- 02A Latin–Arabic bilingual system from day one.
- 03Three weeks of content ready for opening day.
Creative direction
The ring a cup leaves behind becomes the brand's motif: concentric circles, like growth rings or the surface of an espresso. A generous serif carries the name; the Arabic follows the same roundness.
- Warmth
- Ritual
- Craft
Visual identity
A palette drawn from the cup: espresso, crema, milk, with terracotta accents.
Palette
- Espresso#2A1B14
- Crema#C9A27C
- Lait#F2EBE1
- Terre cuite#A65A3A
Typefaces
Fraunces
Name and headlines
Café Néro
Inter
Menus and text
Espresso · Cortado · Filtre
Alexandria
Arabic
قهوة مختصة
Instagram launch
A feed that alternates announcements, barista gestures and the menu, on one grid.
4:5
4:5
4:5
9:16
Deliverables
- Logo, monogram and Arabic version
- Palette and typefaces
- Cups, coffee bags and menu
- Instagram grid and story templates
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